Except with direct-response advertising, we usually can't measure advertising success just by looking at sales.

Question

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Direct-response advertising is meant to elicit an immediate response, such as a purchase or sign-up, that can be easily tracked and measured. However, other forms of advertising, such as brand awareness campaigns, may not have an immediate impact on sales and may require additional metrics like brand awareness or customer satisfaction surveys to measure success.

Except with Direct-Response Advertising, We Usually Can't Measure Advertising Success