Most M&M's are sold as consumer products, but M&M's printed with special messages or brand logos have become an effective (and sweet) sales promotion tool for business customers.
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Q101: It is against the law for industrial
Q102: More money (in the U.S.) is spent
Q103: In total, advertising costs less than sales
Q104: Sales promotion is generally used instead of
Q106: Procter & Gamble is an example of
Q108: Mass selling:
A) makes widespread distribution possible--by reaching
Q108: A sales promotion can cost more than
Q110: In general, sales promotion tries to spark
Q111: Spending on sales promotion exceeds spending on
Q116: Trade promotion usually stresses price-related matters.
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