Mass selling allows for reaching a large number of potential customers simultaneously, making widespread distribution possible. The alternatives may vary in cost and results based on target market preferences, and they may also vary from one country to another. However, these factors do not negate the benefits of mass selling for reaching a broad audience.

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Mass Selling

Question 108

Multiple Choice

Mass selling:

A) makes widespread distribution possible--by reaching many potential customers at the same time.
B) alternatives do not vary much in cost (and results) when target market preferences are considered.
C) alternatives do not vary much from one country to another.
D) All of the above are true.
E) None of the above is true.

Correct Answer: