The largest share of total U.S. advertising expenditures is for:

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According to industry data, the largest share of total U.S. advertising expenditures goes to purchasing media time and space. This includes television commercials, print ads, online banner ads, and other forms of advertising that require payment for access to an audience. While creating and producing ads and paying for advertising agency personnel are certainly important components of a company's advertising budget, they are typically not as large a share of total spending as media time and space.

The Largest Share of Total U