Which of the following is the LEAST appropriate advertising objective?
A) "We want our ads to increase traffic in our retail outlets by 10 percent.
B) "We want our TV ads to really promote the product."
C) "We want the ad campaign to increase our market share by 3 percent."
D) "We want distribution in 30 percent of the desirable retail outlets."
E) None of the above, i.e., all are equally appropriate.
Correct Answer:
Verified
Q125: Which of the following is NOT an
Q138: Advertising spending
A) by U.S. corporations averages about
Q139: The largest share of total U.S. advertising
Q141: Which of the following is the WORST
Q141: Which of the following is the BEST
Q147: Which of the following statements about advertising
Q147: In the U.S., about _ people work
Q148: Advertising objectives should be:
A) more specific than
Q158: Persuading ads for a product work best
Q159: All of the following are specific objectives
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents