Which of the following statements about advertising objectives is FALSE?
A) They should be as specific as possible.
B) They should be more specific than personal selling objectives.
C) They should be left to creative ad agencies, not the marketing manager.
D) They should flow from the overall marketing strategy.
E) They should set the framework for an advertising campaign.
Correct Answer:
Verified
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Q148: Advertising objectives should be:
A) more specific than
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A) be specific, but not
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