Advertising objectives should be:
A) more specific than personal selling objectives.
B) decided by the creative experts who work with advertising agencies.
C) quite general to allow for creativity.
D) set by the advertising manager-not the marketing manager.
E) determined by the kind of advertising that is required.
Correct Answer:
Verified
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Q145: Which of the following is the LEAST
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Q147: Which of the following statements about advertising
Q149: Which of the following advertising objectives is
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Q151: Pioneering ads for a product work best
Q152: Advertising objectives should
A) be specific, but not
Q153: Point-of-purchase ads for a product work best
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