Which of the following is the LEAST appropriate advertising objective?
A) To increase sales by 20 percent this year.
B) To improve consumer goodwill and help sell the product.
C) To increase target customers' brand awareness by 50 percent this year.
D) To increase a brand's market share by 10 percent.
E) To obtain 20 new accounts in the Oakland Bay area.
Correct Answer:
Verified
Q140: Advertising expenditures by U.S. corporations:
A) average only
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Q143: Which of the following would be a
Q144: In the U.S., about _ people work
Q146: In the U.S., about _ people work
Q147: Which of the following statements about advertising
Q148: Advertising objectives should be:
A) more specific than
Q149: Which of the following advertising objectives is
Q150: Comparative ads for a product work best
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