Which of the following is the BEST example of an advertising objective?
A) "We want 35 percent of our target customers to be aware of our new product within the next two months."
B) "We want to generate enough interest in our product that intermediaries will be willing to stock it."
C) "We want to make older consumers aware of our product-since they have the greatest need."
D) "We want to increase profits-and that will require significantly expanding sales of our product."
E) "We want to win an advertising industry artistic award for the creative effort on the ad."
Correct Answer:
Verified
Q136: Advertising spending as a percent of sales
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A) were about
Q138: Advertising spending
A) by U.S. corporations averages about
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Q140: Advertising expenditures by U.S. corporations:
A) average only
Q142: Reminder ads for a product work best
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Q144: In the U.S., about _ people work
Q145: Which of the following is the LEAST
Q146: In the U.S., about _ people work
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