The advertising medium of __________ has a wide reach, is good for getting attention and for demonstrations, but it is expensive, has a lot of clutter, and in many cases has a less selective audience.
A) Direct mail
B) Yellow Pages
C) Television and cable
D) Internet
E) Outdoor
Correct Answer:
Verified
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Q229: To choose the best advertising medium, you
Q230: The largest share of U.S. advertising money
Q230: In 2010, about _ percent of ad
Q232: Selecting the most effective advertising media depends
Q234: Ad spending for television and cable in
Q235: Regarding media selection:
A) the media available in
Q236: Ad spending for direct mail in the
Q253: If the advertising objective is to convince
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