If the advertising objective is to convince potential customers that "Safeway Cleaners" offers excellent dry-cleaning services, what medium would be best for reaching local prospects?

Question

Quizplus · Accepted Answer

Newspapers would be the best medium to reach local prospects for a dry-cleaning service as they are geographically targeted and provide detailed information about services along with testimonials and reviews. Television and cinema are more expensive and not targeted to a specific geography. Magazines and internet may have a broader reach, but may not be as effective in reaching local prospects.

If the Advertising Objective Is to Convince Potential Customers That