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When Considering the Advertising Medium of Outdoor and Cinema, Which

Question 258

Multiple Choice

When considering the advertising medium of outdoor and cinema, which of the following advantages and disadvantages apply?


A) Very targeted, good detail, good "pass along," but inflexible and long lead times.
B) Flexible, timely, local market, but may be expensive, have a short life, and no "pass along."
C) Selected audience, flexible, can be personalized, but relatively expensive per contact and hard to retain attention.
D) Demonstrations, good attention, and wide reach, but expensive in total, has a lot of clutter, and not always selective audience.
E) Captive audience, but outdoor has very short exposure times and cinema has primarily a young audience.

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