Which of the following observations about advertising agencies is FALSE?
A) They are specialists in planning and handling mass-selling details for advertisers.
B) They are dependent on the advertiser and have a mixed viewpoint.
C) They may be full-service agencies who handle any activities related to advertising, publicity, or sales promotion.
D) They may even handle overall marketing strategy planning.
E) They can often do the job more economically than a company's own department.
Correct Answer:
Verified
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Q260: _ ads are small rectangular boxes that
Q261: Which of the following statements about advertising
Q263: What does the AIDA concept stand for?
A)
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Q265: Research to evaluate advertising effectiveness:
A) should focus
Q266: Regarding advertising and the AIDA model, which
Q267: Advertising agencies:
A) usually require advertisers to sign
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