When a previous visitor to Amazon.com returns to the site, the online retailer will instantly have information about that visitor because of the ___________ it placed on the visitor's computer during the first visit.
A) institution
B) reminder
C) cooperative
D) cookie
E) allowance
Correct Answer:
Verified
Q245: Advertising on the Internet:
A) Is growing as
Q246: When an online ad is delivered to
Q247: Truly Awesome jeans targets ads based on
Q248: When an advertiser pays a fixed amount
Q249: Good media buyers know that:
A) many consumer
Q251: When a previous visitor to Amazon.com returns
Q252: To guarantee good media selection, the advertiser
Q253: If the advertising objective is to convince
Q254: Behavioral targeting
A) tries to place ads on
Q255: Regarding media selection:
A) the media available in
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