When an online ad is delivered to a person's computer based on previous websites that person has visited, this is called:

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Behavioral targeting is the practice of delivering ads to individuals based on their previous behavior or activity, such as websites they have visited or searches they have conducted. This allows advertisers to target their ads to a specific audience that is likely to be interested in their product or service. Pay-per-click targeting and pay-per-view targeting refer to specific pricing models for online advertising, while pioneering targeting and copy thrust targeting are not commonly used terms in the industry.

When an Online Ad Is Delivered to a Person's Computer