Which of the following advertising approaches delivers ads to consumers based on the interactions they exhibit in media such as Facebook, Pinterest, and Twitter?

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Social targeting delivers ads to consumers based on the interactions they exhibit in media such as Facebook, Pinterest, and Twitter. Digital targeting and pay-per-click do not necessarily involve social media interactions, while behavioral targeting is based on consumer behavior across various websites, not just social media. Click fraud is a negative practice in which individuals or bots artificially click on ads to generate revenue for the clicker.

Which of the Following Advertising Approaches Delivers Ads to Consumers