Good media buyers know that:

Question

Quizplus · Accepted Answer

Good media buyers know that many consumer and trade magazines serve only special-interest groups, which can be advantageous in reaching a highly targeted audience. The other options presented are incorrect: the most targeted medium is not necessarily newspapers (as audience demographics vary among different newspapers), media costs are often related to audience size or circulation, and the superiority of television over other mediums is subjective and dependent on the campaign goals and target audience.

Good Media Buyers Know That