To guarantee good media selection, the advertiser FIRST must clearly specify its

Question

Quizplus · Accepted Answer

In order to select the most effective media for an advertising campaign, the advertiser must first identify their target audience. Without a clear understanding of the target market, it is difficult to know which media channels will reach them most effectively. Once the target market is identified, the advertiser can then choose media channels that are most likely to reach that specific audience.

To Guarantee Good Media Selection, the Advertiser FIRST Must Clearly