When considering the advertising medium of magazine, which of the following advantages and disadvantages apply?
A) Very targeted, good detail, good "pass along," but inflexible and long lead times.
B) Flexible, timely, local market, but may be expensive, have short life, and no "pass along."
C) Flexible, repeat exposure, inexpensive, but "mass market" and very short exposure.
D) Selected audience, flexible, can be personalized, but relatively expensive per contact and hard to retain attention.
E) Demonstrations, good attention, and wide reach, but expensive in total, has a lot of clutter, and not always selective audience.
Correct Answer:
Verified
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