When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's Web site, this process is called a(n):

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Pay-per-click (PPC) is a type of online advertising where advertisers pay a fixed amount each time someone clicks on their ad and visits their website. This model helps ensure that advertisers only pay for actual clicks and traffic to their website, rather than just impressions or views of the ad.

When an Advertiser Pays a Fixed Amount (E