Providing effective customer service is relatively simple-because it is usually clearer how to repair a negative experience than it is to provide an initial purchase experience that is satisfying to the customer.

Question

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Providing effective customer service requires a combination of skills, resources and training. It is not necessarily simpler than providing an initial satisfying purchase experience for a customer. Both aspects of customer experience require attention and effort to ensure customer satisfaction.

Providing Effective Customer Service Is Relatively Simple-Because It Is Usually