Poor customer service is likely to reduce a firm's customer equity.

Name: Poor customer service is likely to reduce a firm's customer equity.
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

Customer equity is the total value of a firm's customer relationships, which includes the value of the customer base, brand, and customer loyalty. Poor customer service can lead to dissatisfied customers, which can result in lost loyalty, decreased spending, negative word-of-mouth advertising, and ultimately, reduced customer equity.

Poor Customer Service Is Likely to Reduce a Firm's Customer