Betti Hallmark sells women's clothing and gets most of her business from regular customers who have bought from her before. Betti never tries to sell anything before first trying to determine each customer's specific needs. Once she understands the customer's needs, Betti helps the customer understand her own needs and then shows how some product will fill those needs. Betti's sales presentation uses the:

Question

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Betti Hallmark's sales presentation uses the consultative selling approach, which involves understanding the customer's needs and providing customized solutions to meet those needs. This approach is focused on building a long-term relationship with the customer and is based on the idea that the salesperson is a consultant who provides expert advice to the customer.

Betti Hallmark Sells Women's Clothing and Gets Most of Her