"Promotion" is concerned with:
A) how suitable messages are communicated to target customers.
B) communicating information between seller and buyer or others in the channel to influence attitudes and behavior.
C) informing customers that the right Product is available at the right Place at the right Price.
D) blending personal selling, mass selling, and sales promotion.
E) All of the above.

Question

Quizplus · Accepted Answer

Promotion is concerned with all of the options listed above. It involves communicating suitable messages to target customers, informing them of the availability of the right product at the right place and price, and using a blend of personal selling, mass selling, and sales promotion to influence attitudes and behaviors.

"Promotion" Is Concerned With