Personal selling is more appropriate than mass selling when:
A) the target market is large and scattered.
B) there are many potential customers and a desire to keep promotion costs low.
C) flexibility is not important.
D) immediate feedback is desirable.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Personal selling is more appropriate than mass selling when immediate feedback is desirable. Personal selling allows for immediate feedback as the salesperson can directly interact with the customer and adjust their approach based on the customer's response. The other options do not necessarily favor personal selling over mass selling.

Personal Selling Is More Appropriate Than Mass Selling When