A car company sent three automobile magazines some technical information and explanations about the features of its innovative new model. One of the magazines later printed a story about the car. This is an example of:
A) personal selling.
B) advertising.
C) publicity.
D) sales promotion.
E) None of the above.

Question

Quizplus · Accepted Answer

This is an example of publicity because the magazine independently chose to write a story about the car based on the information provided by the car company, rather than the car company directly paying for or actively promoting the story.

A Car Company Sent Three Automobile Magazines Some Technical Information