Sales promotion activities:
A) try to stimulate interest, trial, or purchase.
B) always involve direct face-to-face communication between sellers and potential customers.
C) usually take a long time to implement.
D) are usually a good substitute for personal selling and advertising.
E) All of the above.

Question

Quizplus · Accepted Answer

Sales promotion activities aim to stimulate interest, trial or purchase. The other options are incorrect, as sales promotion activities do not always involve direct face-to-face communication, may not take a long time to implement, and are not a substitute for personal selling and advertising.

Sales Promotion Activities