Hershey's places a simple ad for its "Kisses" chocolates in SPORTS ILLUSTRATED. The ad shows only a photo of the product with no copy words. This is an example of a(n) ____________ promotion objective.
A) Persuading
B) Reminding
C) Informing
D) Pioneering

Question

Quizplus · Accepted Answer

The ad's lack of copy words suggests that the objective is to remind consumers of the product's existence and possibly encourage repeat purchases, rather than introducing the product or persuading consumers to buy it for the first time.

Hershey's Places a Simple Ad for Its "Kisses" Chocolates in SPORTS