The AIDA model includes all of the following promotion jobs EXCEPT:
A) increasing demand.
B) obtaining action.
C) arousing desire.
D) getting attention.
E) holding interest.

Question

Quizplus · Accepted Answer

Increasing demand is not a specific promotion job included in the AIDA model. The AIDA model focuses on the stages a consumer goes through in the buying process: attention, interest, desire, and action. The model is used to guide marketers in developing promotional messages and tactics that will lead consumers through each stage of the process.

The AIDA Model Includes All of the Following Promotion Jobs