Developing and selecting the "best" PROMOTION BLEND should be done by a producer's:
A) sales manager.
B) advertising agency.
C) sales promotion manager.
D) marketing manager.
E) advertising manager.

Question

Quizplus · Accepted Answer

Developing and selecting the best promotion blend requires an understanding of the overall marketing strategy and objectives. Therefore, it is the role of the marketing manager to determine the most effective promotion mix based on factors such as the target audience, product characteristics, and budget limitations. Sales, advertising, and sales promotion managers may provide input, but the ultimate decision should be made by the marketing manager.

Developing and Selecting the "Best" PROMOTION BLEND Should Be Done