Which basic promotion objective should be emphasized by a firm whose product is very similar to those offered by many competitors?
A) Communicating
B) Persuading
C) Reminding
D) Informing
E) Reinforcing

Question

Quizplus · Accepted Answer

When a product is very similar to those offered by competitors, the firm should emphasize persuading to differentiate its product and convince customers to choose it over others.

Which Basic Promotion Objective Should Be Emphasized by a Firm