The AIDA model:
A) focuses on what happens after the adoption process is complete.
B) shows that the promotion effort is done once desire is aroused.
C) consists of four basic promotion jobs.
D) suggests that mass media can get consumers' attention only if that is what consumers desire.
E) All of the above are true.

Question

Quizplus · Accepted Answer

The AIDA model consists of four basic promotion jobs: Attention, Interest, Desire, and Action. It does not focus on what happens after the adoption process is complete, and it does not suggest that mass media can only get consumers' attention if that is what consumers desire. It also does not show that the promotion effort is done once desire is aroused. Therefore, option C is the correct answer.

The AIDA Model