The various Promotion methods:
A) are all intended to lead to customer decisions favorable to the firm.
B) are all different forms of communication.
C) have a difficult task--since it is not easy to affect buying behavior.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

All of the statements are true. Promotion methods are intended to influence customer decisions in favor of the firm, involve different forms of communication, and have the challenging task of changing buying behavior.

The Various Promotion Methods