A retailer's promotion objective might be to ______________ its target market about its marketing mix.
A) inform
B) persuade
C) remind
D) All of the above.
E) Only A and C above.

Question

Quizplus · Accepted Answer

A retailer's promotion may have multiple objectives depending on the stage of the marketing funnel or the objectives set for the campaign. The objective of informing is aimed at educating the target market about the company's new product, service, or promotion. The objective of persuading is aimed at convincing the target market to take a specific action, such as making a purchase, signing up for a service, or attending an event. The objective of reminding is aimed at stimulating repeat business by keeping the retailer's brand in the forefront of the target market's mind. Therefore, all three objectives might be relevant depending on the context, making option D the correct choice.

A Retailer's Promotion Objective Might Be to ______________ Its Target