_____ is the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.
A) Integrated marketing communications
B) Online marketing
C) Branding
D) Digital marketing
E) Product positioning

Question

Quizplus · Accepted Answer

Integrated marketing communications refers to the deliberate, consistent coordination of every communication from a company to a target consumer in order to convey a cohesive and complete message. This may include advertising, public relations, personal selling, direct marketing, and other promotional elements. The goal of integrated marketing communications is to create a unified and memorable brand image, increase awareness and interest in the company’s products or services, and ultimately drive sales.

_____ Is the Intentional Coordination of Every Communication from a Firm