Which of the following statements about promotional expenses is true?
A) People correctly think that promotion money gets spent primarily on advertising.
B) The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive.
C) All the special sales promotions add up to less money than advertisements.
D) Firms spend more money on advertising than on sales promotion.
E) Firms spend less money on advertising than on personal selling.

Question

Quizplus · Accepted Answer

Firms typically allocate more budget to personal selling than to advertising, as personal selling often involves direct interaction with customers and can be more resource-intensive.

Which of the Following Statements About Promotional Expenses Is True