The various Promotion methods:
A) are all intended to lead to customer decisions favorable to the firm.
B) are all different forms of communication.
C) have a difficult task-since it is not easy to affect buying behavior.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of the given options are correct. Promotion methods aim to persuade customers to make favorable decisions for the firm. They are diverse forms of communication to reach the customers and influence their purchasing decisions. However, it is not easy to affect buying behavior, and promotion must be carefully planned and executed to be effective.

The Various Promotion Methods