To communicate a very specific message to a very select, well-identified group of consumers, one probably should use:
A) magazines aimed at special-interest groups.
B) newspapers.
C) television.
D) integrated direct-response promotion.
E) radio.

Question

Quizplus · Accepted Answer

Integrated direct-response promotion is designed to target specific individuals or groups with personalized messages, making it ideal for communicating with a well-identified group of consumers.

To Communicate a Very Specific Message to a Very Select