Most catalog retailers, like Macy's and L.L. Bean, now use a multichannel approach but when they mail catalogs to potential customers' homes, they are using ___________ retailing.

Question

Quizplus · Accepted Answer

The passage specifically mentions that catalog retailers are "mailing catalogs to potential customers' homes," indicating the use of direct-mail retailing. None of the other answer choices directly align with this approach.

Most Catalog Retailers, Like Macy's and L