Regarding product life cycle planning, good marketing managers know that:
A) a "me-too" new brand may immediately enter during market growth or market maturity.
B) every brand must go through the sales decline stage.
C) market introduction is usually profitable for the innovator.
D) any change in an existing product results in a new product life cycle.
E) All of the above are true.

Question

Quizplus · Accepted Answer

A "me-too" brand may enter during market growth or market maturity as competitors see the success of the innovator and try to capture some of that success by introducing a similar product. The other choices are not necessarily true for all products and situations.

Regarding Product Life Cycle Planning, Good Marketing Managers Know That