Regarding product life cycles, which is TRUE?
A) Industry sales and profits tend to reach their maximum during the market maturity stage.
B) Product life cycles describe industry sales and profits within some product-market.
C) Product life cycles are generally getting shorter and cannot be extended.
D) Every new brand must pass through all four stages of the product life cycle.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Product life cycles describe industry sales and profits within some product-market. While A is generally true, it is not always the case. C is partially true, as some product life cycles may be getting shorter, but not all. D is not true, some brands may skip stages or have extended stages.

Regarding Product Life Cycles, Which Is TRUE