Two similar groups of consumers are shown different magazines which include the same ad. Then each consumer is asked questions about the advertised product. This seems to be a description of
A) the experimental method.
B) a set of focus group interviews.
C) a consumer panel research project.
D) a set of personal interviews.
E) None of the above.

Question

Quizplus · Accepted Answer

The scenario describes an experimental method where two similar groups are exposed to different conditions (different magazines with the same ad) to observe the effect on their responses to the advertised product.

Two Similar Groups of Consumers Are Shown Different Magazines Which