Vendor analysis
A) emphasizes the emotional factors in a purchase decision.
B) is a formal procedure used by a vendor's salespeople to be certain that all members of a buying center have been contacted.
C) is used less now that multiple buying influence is more common.
D) is likely to favor a vendor that offers the customer the lowest total cost associated with the purchase.
E) None of the above is true.
Correct Answer:
Verified
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