Which of the following buying situations gives a seller the most chance for promotion impact?

Question

Quizplus · Accepted Answer

New-task buying gives the seller the most chance for promotion impact because the buyer is looking for a completely new solution and will be more open to receiving information about new products or suppliers. In selective task buying, the buyer is already familiar with the product and supplier, so there is less opportunity for promotion impact. In modified rebuy and straight rebuy buying, the buyer is either open to considering new options or is only reordering the same product, so the opportunity for promotion impact is lower than in new-task buying.

Which of the Following Buying Situations Gives a Seller the Most