Regarding new-task organizational buying, which of the following are likely to be involved?

Question

Quizplus · Accepted Answer

New-task organizational buying is a complex process that involves many individuals with different expertise and responsibilities. Top managers are involved in the decision-making process as they are responsible for overall strategy and direction of the organization. Purchasing managers are responsible for sourcing suppliers and negotiating contracts. Production process engineers are involved in evaluating the technical specifications of the product while production line supervisors are responsible for ensuring that the product can be efficiently and effectively produced on the assembly line. Therefore, all of the above options are likely to be involved in the new-task organizational buying process.

Regarding New-Task Organizational Buying, Which of the Following Are Likely