A close buyer-seller relationship in a business market:

Question

Quizplus · Accepted Answer

All of the statements are true. A close buyer-seller relationship often requires both parties to make adaptations specific to the relationship. The seller may accept a lower price in order to maintain the relationship, and the buyer may be less likely to switch to a different seller because of the relationship. Such a relationship may not have a formal contract, but rather rely on trust and mutual understanding.

A Close Buyer-Seller Relationship in a Business Market