_____ treats alternative products, divisions, or SBUs as though they were stock investments, to be bought and sold using financial criteria.
A) Portfolio management
B) GE planning grid
C) Total profit approach
D) Return-on-investment approach
E) None of the above

Question

Quizplus · Accepted Answer

Portfolio management treats alternative products, divisions, or SBUs as though they were stock investments to be bought and sold using financial criteria. It involves identifying and evaluating various alternative strategic investments and allocating resources to them in order to achieve the highest possible return.

_____ Treats Alternative Products, Divisions, or SBUs as Though They