According to the General Electric strategic planning grid, an opportunity which is low on the "business strengths" dimension but high on the "industry attractiveness" should be:
A) called a strategic business unit.
B) supported if it is an existing business, but probably not supported if it is a new opportunity.
C) immediately supported with large investment.
D) sold off or discontinued.
E) viewed as a "green" (high growth) opportunity.

Question

Quizplus · Accepted Answer

According to the General Electric strategic planning grid, an opportunity which is low on the "business strengths" dimension but high on the "industry attractiveness" is considered a "question mark." This means that it is a new or existing business with potential but has not yet proven its ability to succeed in the market. Therefore, it should be supported if it is an existing business to see if it can become a star, but probably not supported if it is a new opportunity.

According to the General Electric Strategic Planning Grid, an Opportunity