According to the General Electric strategic planning grid, a business that is the strongest in its industry:
A) should still be considered as a "no-growth" prospect unless the industry attractiveness is high.
B) is a good prospect, provided the industry has at least medium attractiveness.
C) should automatically receive a large investment.
D) All of these alternatives about GE's strategic planning grid are true.

Question

Quizplus · Accepted Answer

The General Electric strategic planning grid suggests that even if a business is the strongest in its industry, it should be considered a good prospect only if the industry has at least medium attractiveness. Therefore, option B is the best choice. Options A and C are incorrect as the grid does not mention automatic large investments, and it considers a business's growth potential in relation to the attractiveness of the industry. Option D is incorrect as option A is not entirely true because the grid does not rule out the growth potential of a business in a low attractiveness industry.

According to the General Electric Strategic Planning Grid, a Business