With General Electric's strategic planning grid:
A) the industry attractiveness dimension focuses on the ability of the company to pursue a product-market plan effectively.
B) managers must follow an objective, single-factor approach.
C) the business strengths dimension focuses on whether this product-market plan looks like a good idea.
D) managers make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans.
E) opportunities that fall into the red boxes are the firm's best growth opportunities.

Question

Quizplus · Accepted Answer

The General Electric strategic planning grid requires managers to make three-part judgments about both the business strengths and industry attractiveness of proposed or existing product-market plans. This means that both dimensions are important and evaluated together, and the approach is not a single-factor one. The grid does not categorize opportunities into red boxes but rather places them on a 9-cell matrix based on their scores on the two dimensions. Therefore, choices A, B, and E are incorrect. Choice C is also inaccurate because the business strengths dimension focuses on the internal capabilities of the company rather than the viability of a specific product-market plan.

With General Electric's Strategic Planning Grid